A unique First World War-inspired men's ring, with rich 24-carat gold-plating and black enamel, officially endorsed by the Lest We Forget Association and exclusive to The Bradford Exchange – The First World War began on the 14th August 1914 for Britain. Enlisting in droves, over a million of our nation’s brave men became a part of the global conflict that was to become known as the Great War – the ‘War To End All Wars’. Our courageous heroes are now still remembered, over on hundred years later – Lest We Forget.

In honour of each valiant soldier, The Bradford Exchange has commissioned an exclusive market-first commemoration. Not available on the high street, the First World War ‘Lest We Forget’ Gold-Plated Men’s Ring is officially endorsed by the Lest We Forget Association.

A registered charity, the ‘Lest We Forget’ Association supports the welfare of disabled Armed Forces and Merchant Navy personnel, both active and otherwise, in hospital or at home.

Expertly handcrafted, this handsome ring is plated in rich 24-carat gold and features impressive sculpted bas-relief detail – including a soldier sounding a bugle in tribute to that heard on the 11th hour of the 11th day of the 11th month in November 1918, signalling the end of the Great War. Framing this historic moment is our proud Union flag, rendered with gold-plating and rich, full-colour hand-enamelling. Set against a gleaming black enamel finish, this imagery is joined by a depiction of a fellow soldier, bowing his head in a mark of respect to his lost brothers. For the perfect finishing touch, the inner band is engraved with the stirring words: ‘Lest We Forget’.

Available in whole sizes Q-Z+3, this handsome ring arrives in a custom-designed presentation case, perfect for safekeeping and gift-giving, with a Certificate of Authenticity and our famous 120-day money-back guarantee. Strong demand is expected. Order now!